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| Title | Location | Description |
|---|---|---|
| Digital Marketing/Social Media Strategists | Remote | Digital Advertising: Proficiency in using advertising platforms such as Google Ads, Facebook Ads, and others to create and optimize ad campaigns. This includes understanding ad targeting, budget management, and A/B testing. Search Engine Optimization (SEO): Knowledge of on-page and off-page SEO techniques to improve a website's visibility in search engine results pages (SERPs). This includes keyword research, content optimization, and backlink building. Content Marketing: The ability to create high-quality and engaging content, including blog posts, articles, videos, infographics, and more. Content marketing is essential for attracting and retaining an audience. Social Media Management: Proficiency in managing and growing social media accounts on platforms like Facebook, Twitter, Instagram, LinkedIn, and others. This includes creating content calendars, engaging with followers, and analyzing social media metrics. Email Marketing: Knowledge of email marketing platforms and strategies to create effective email campaigns. This includes segmentation, A/B testing, and analyzing email performance. Analytics and Data Analysis: The ability to interpret data from various digital marketing tools (Google Analytics, social media insights, etc.) to make data-driven decisions and optimize marketing campaigns. Conversion Rate Optimization (CRO): Understanding how to improve website or landing page designs to increase conversion rates. This involves A/B testing, user experience (UX) analysis, and persuasive copywriting. Marketing Automation: Familiarity with marketing automation tools like HubSpot, Marketo, or Mailchimp to streamline marketing processes, nurture leads, and personalize communication. Digital Marketing Strategy: The capacity to develop and execute comprehensive digital marketing strategies that align with business goals, target audience, and budget constraints. PPC (Pay-Per-Click) Advertising: Proficiency in managing paid advertising campaigns on platforms like Google Ads and Bing Ads, including keyword research, ad copywriting, and bid management. Influencer Marketing: Knowledge of identifying and collaborating with influencers who can promote products or services to their engaged audiences. Graphic Design and Multimedia Skills: Basic graphic design skills to create visually appealing content and familiarity with multimedia tools for video marketing. A/B Testing: The ability to set up and analyze A/B tests to optimize different elements of digital marketing campaigns, such as headlines, images, or calls to action. Communication Skills: Strong written and verbal communication skills are essential for creating compelling content, engaging with audiences, and working with team members and clients. Adaptability: The digital marketing landscape is constantly evolving. Marketers should be adaptable and open to learning new tools and techniques to stay ahead. Project Management: The ability to manage multiple marketing campaigns, meet deadlines, and coordinate with team members and stakeholders effectively. Legal and Ethical Knowledge: Understanding of digital marketing laws and ethics, including data privacy regulations like GDPR and best practices for ethical marketing. Budget Management: The skill to manage digital marketing budgets efficiently, allocate resources effectively, and track return on investment (ROI). Mobile Marketing: Awareness of mobile marketing strategies, including responsive design, mobile apps, and location-based marketing. Customer Relationship Management (CRM): Familiarity with CRM systems like Salesforce or HubSpot for managing customer data and improving customer engagement. |